Things to Do in São Paulo in October 2026: Iron Maiden, BTS & BGS

October 2026 is stadium month in São Paulo. Iron Maiden, BTS and the Pussycat Dolls all play the city in the same week. Before that come the last days of Oktoberfest, the Brasil Game Show over the long holiday weekend and São Paulo Fashion Week in Ibirapuera.

This guide goes date by date and includes only what has a date confirmed by the organiser or the venue.

Em português: O que fazer em São Paulo em outubro de 2026.

The Dates That Shape the Month

The Big Shows

Nubank Parque. This is the former Allianz Parque under a new name: the same stadium at the same address in Água Branca.

• Saturday, Oct 10: ZAYN.
• Saturday, Oct 17: Jorge Ben Jor, with a new show, Alquimia Popular Brasileira.

Then comes the heaviest run of the year:

• Iron Maiden: Sunday, Oct 25 and Tuesday, Oct 27, on the Run For Your Lives tour marking the band's 50 years. Tickets are sold by Livepass, and all the Latin American dates are in our Iron Maiden tour guide.
• Pussycat Dolls: three days later, on Friday, Oct 30, they play their first-ever show in Brazil, with Pabllo Vittar opening. Tickets are on Eventim.

MorumBIS. BTS play three nights at São Paulo FC's stadium: Wednesday, Oct 28, Friday, Oct 30 and Saturday, Oct 31.

• Tickets are sold by Ticketmaster Brasil, and buying requires registering with a CPF (Brazilian tax number).
• Check availability before you make plans. Every South American date is in our BTS tour guide.

Watch Friday, Oct 30: BTS at MorumBIS and the Pussycat Dolls at Nubank Parque on the same night. If you're going to either, leave plenty of time to get there.

Espaço Unimed: The Indoor Shows

The venue is in Barra Funda, next to Nubank Parque's neighbourhood, and has two strong dates this month:

• Pitty, Saturday, Oct 17: the opening night of the tour for her new album, released the day before and her first album of new songs in seven years.
• Ana Carolina, Saturday, Oct 24, with the Turnê 25 Anas. Over-18s only.

The smaller venues change every week; see the full calendar on the São Paulo page.

Brasil Game Show Over the Holiday

The BGS fills the Distrito Anhembi from Friday, Oct 9 to Monday, Oct 12.

• Friday is press and trade only. It's included only in the premium and business passes.
• The public days are Saturday, Oct 10 to Monday, Oct 12. Monday is a public holiday, Nossa Senhora Aparecida.

Saturday the 10th is busy:

• ZAYN plays Nubank Parque.
• At 7pm, Run For Your Lives, Iron Maiden's first official run anywhere in the world, starts in the Vale do Anhangabaú. It's a 5 km night route past the Galeria do Rock, the Viaduto do Chá and the Theatro Municipal.
• There's also a 2.5 km walk and a children's race.

Fashion, Beer and Business

São Paulo Fashion Week N61, Oct 13–18.

• Where: the hub is the Pavilhão das Culturas Brasileiras inside Ibirapuera, with shows at other venues around the city.
• Why it matters this year: it's the only edition of 2026, after shows returned to Rio de Janeiro with Rio Fashion Week.

São Paulo Oktoberfest. The 9th edition runs until Sunday, Oct 4, at the Arena de Eventos in Parque Ibirapuera. The final block, Sept 30 – Oct 4, is your last chance.

For business travellers: Futurecom brings the tech and telecom industry to the São Paulo Expo, Oct 6–8.

And Right After: Formula 1

The São Paulo Grand Prix runs at Interlagos from Friday, Nov 6 to Sunday, Nov 8, less than a week after BTS's last show. If you're coming for both, book accommodation now. Our Grand Prix guide has the details.

How to Plan

Buy only from the official seller. Every big show this month has a named official seller:

• Livepass for Iron Maiden.
• Ticketmaster Brasil for BTS.
• Eventim for the Pussycat Dolls and Jorge Ben Jor.

During stadium season, fake-ticket scams on social media are everywhere.

We don't publish prices. They change by section, batch and date, and a wrong number costs readers money. Always check on the seller's site.

About half-price tickets (meia-entrada): Brazil gives half-price entry to students, people with disabilities, low-income young people and seniors, and the proof is checked at the door. Check with the seller whether your document qualifies before buying a half-price ticket.

Take the metro or train to Nubank Parque.

• The nearest station is Palmeiras-Barra Funda, on Metro Line 3-Red and the CPTM trains, about 800 metres or 15 minutes on foot.
• Espaço Unimed is in the same area.
• Leaving a packed stadium, it's much faster than waiting for a ride-hail car.

Check before you go. Tours change dates. Every listing in this guide links to the latest information for the event.

FAQ

When does Iron Maiden play São Paulo in 2026? Sunday, Oct 25 and Tuesday, Oct 27, at Nubank Parque (the former Allianz Parque), on the Run For Your Lives tour. Tickets are sold by Livepass.

What are the BTS dates at MorumBIS? Wednesday, Oct 28, Friday, Oct 30 and Saturday, Oct 31, 2026. Tickets are sold by Ticketmaster Brasil, which requires registration with a CPF.

Is Nubank Parque the same as Allianz Parque? Yes. It's the same stadium, on Avenida Francisco Matarazzo in Água Branca, under a new name.

When is BGS 2026? Oct 9–12 at the Distrito Anhembi. Friday the 9th is press and trade only; the public days are Oct 10–12.

When does São Paulo Oktoberfest 2026 end? Sunday, Oct 4, at the Arena de Eventos in Parque Ibirapuera.

Summary

The month at a glance:

• Until Oct 4: Oktoberfest.
• Oct 10–12: BGS.
• Oct 13–18: SPFW.
• Oct 25–31: the stadium week, with Iron Maiden, BTS and the Pussycat Dolls.

Buy only from the official seller, and take the metro to Barra Funda.

After October: São Paulo in November & December, with F1, CCXP, Primavera Sound and Djavan.

The whole city calendar, updated daily: events in São Paulo. You can add it to your calendar from that page.